BUILD YOUR BACKLOG WITH THIS LIMITED TIME FREE OFFER:

"THE FASTEST WAY TO WINNING PROPOSALS &

A HEALTHLY BACKLOG!"

The Industry's Best-Selling "Seller-Doer" Resource Specifically Crafted for Design Professionals!

Check out what Others are saying about "The Seller-Doer Playbook"

EVERYTHING YOU GET:

FREE: Physical copy of Bradley Waldrop's best-selling "The Seller-Doer Playbook": This best-selling book is the shortcut to navigate the proposal process with confidence and clarity. This unlocks the proven process to composing persuasive proposals that win projects and respect. Stand out in a competitive field and achieve the career success you desire. (Value $14.95)

FREE: Top 10 Secrets to Crafting Winning Proposals: These insider tips makes it a snap for you to tap into the secrets that seasoned industry veterans wished they’d known starting out. Transform your proposal writing process. Boost your win rate! (Value $49.99)

FREE: Winning Cover Letters Cheat Sheet: This easy-to-follow cheat sheet is your solution to cover letters that become a masterpiece of persuasion. Deliver cover letters that grab and hold the evaluator's attention, making sure your proposal is at the top of the stack! (Value $19.99)

FREE: Winning Proposal Framework: This a framework makes it easy for you to simplify the most complicated proposal process into streamlined, approachable tasks. Get a roadmap to clarity and confidence. (Value $39.99)

$124.92 Value - yours free!

Just cover $6.95 shipping & handling

Who Is Bradley Waldrop, PE And Why Should I Listen To Him?

I wrote the best-selling book 'The Seller-Doer Playbook' to help engineers win more proposals and land amazing projects.

I have sold between $800M and $1B in professional services since 1989.

I have practical experience with over $8 billion in constructed infrastructure, ensuring I understand what works in real projects.

I have held important leadership roles with the American Public Works Association, American Society of Professional Engineers, American Council of Engineering Companies of California, and A. Gary Anderson Graduate School of Management, where I help shape policies and practices.

I have been the youngest partner in a highly respected full-service civil engineering first recognized as a high-performing seller-doer

I received American Society of Civil Engineers, Sacramento Chapter's Theodore D. Judah Transportation Engineer of the Year Award in 2023.

I am a multi-project, American Council of Engineering Companies of California and Associated General Contractors of America Engineering Excellence Award Winner.

I rang the closing bell at NASDAQ as the leader of the fastest growing internal business in a national publicly traded firm.

I proudly mentor students at California State University, Sacramento, (and California Polytechnic State University, Pomona previously) sharing knowledge and inspiring the next generation of engineers.

So, why is Bradley Give this package away?

"Unveiling the Untold Story of One Engineer's Mission to Empower the Industry!"

It was five years ago in Monterey, at a cocktail hour filled with clients and prospects, when a younger geotechnical engineer approached me with a burning question. "How have you been so successful winning work?" he asked, a sense of yearning in his eyes. In that moment, I realized the impact and value of the knowledge I had accumulated over my 34-year career as a civil engineer. It was then that I made a decision that would change the trajectory of my career and the lives of many other engineers.

 

You see, I had spent decades mastering my craft, honing my skills, and learning the ins and outs of winning proposals. But it wasn't until that conversation in Monterey that I truly understood the power of sharing that knowledge with others. There were countless engineers out there who felt stuck, wanting to advance in their careers but not knowing how. And so, I set out on a mission to empower them with the insights and methods I had gathered from my extensive experience.

 

I made the decision to take a leap of faith, to openly share my insider secrets and create a supportive community for engineers. I wrote down the trade secrets, documented the system, and crafted a step-by-step process with actionable steps for engineers to follow. The result was astounding. Engineers who followed my training reported significant career advancements, winning more projects and feeling validated in their abilities.

 

The biggest lesson I learned from this experience is that knowledge should be shared. By lifting others up and empowering them with the tools and insights they need to succeed, the entire industry thrives. There is a ripple effect of success that spreads far and wide, benefiting not only the individual engineers but also the industry as a whole.

 

And so, I have made it my mission to continue sharing and empowering my fellow civil engineers. The Seller-Doer Playbook Bundle is my way of giving others the keys to the kingdom, so that they too can experience the transformation that comes with empowered knowledge and actionable strategies. When we come together to lift each other up, there is no limit to what we can achieve as a collective force in the world of civil engineering.


From the Desk of: Bradley Waldrop, P.E.

 

Re: How To Take Control Of Your Career

 

Dear Fellow design engineer,

 

As a design engineer, you face a huge problem when it comes to winning proposals. You want to impress clients and build a steady income, but you can’t always predict how they will react to your ideas. This uncertainty can leave you feeling frustrated and stuck, especially when you see others who seem to have a strong

presence and effortlessly connect with clients. Without this connection, your efforts might not lead to the success you want, and you could find yourself losing out on opportunities that could change your career.

 

But the truth is, this problem is much worse than you might realize. Every time you miss the mark with a client, you’re not just losing out on a proposal, flushing thousands of dollars down the toilet; you’re sabotaging your chances of becoming a respected leader in your field and securing the steady income you crave. Without establishing that strong presence, you could spend years spinning your wheels, leading to wasted time and lost potential while others move ahead without you.

 

To make things even worse…

Here’s what most design engineers think

will solve the problem, but it won't...

When design engineers face complex business development challenges, they often consider these three typical solutions:

Relying on Templates: Many engineers think using proposal templates will save time and make their proposals better. However, this approach usually falls flat because templates can lead to generic proposals that fail to address unique client needs or the specific goals of the project. Clients quickly notice when a proposal lacks personalization, making it less likely for engineers to land the project.

Just Adding More Details: Some engineers believe that the more details they include in their proposals, the better chance they have of winning the project. Unfortunately, cramming in too much information can overwhelm clients and muddy the main points. Clarity matters more than quantity, and proposals that are hard to read will often be ignored, regardless of how thorough they are or how qualified the team is to do the work.

Following the Last Proposal’s Success: Another common solution is for engineers to stick closely to what worked in their last successful proposal. This can be a bad idea because each project and client is different. Just because something worked before doesn’t guarantee it will work again. Using a one-size-fits-all approach can lead to missed opportunities and subpar outcomes.

And then there’s the classic choice of doing nothing and hoping the problem solves itself. This is the worst option of all! In business, problems rarely fix themselves. Ignoring the challenges will only make them bigger and harder to deal with later on. It's essential to take action instead of waiting for change to come, especially in a competitive market.

  

Luckily for you, there's now a solution...

Introducing "The Seller Doer Playbook Bundle"

Unlock Winning Proposals: Master

Business Development Effortlessly!

Discover Smart Strategies to Boost Your Business Skills and Stand Out as a Design Engineer!

Take Charge: Take control of your career by mastering business development, allowing you to steer your path to success.

Build Your Brand: Establish a strong presence in the design industry and show off your successful projects, so clients see you as a leader.

Know Your Clients: Understand the needs of your clients better, which helps you create designs that truly meet their expectations.

Prepare for Surprises: Since you can't always predict how clients will react, learn to adapt quickly and turn challenges into opportunities.

Grab Attention: Discover effective strategies to capture the attention of potential clients, making them eager to work with you.

Experience Matters: Gain a wealth of experience that helps you navigate tough situations and showcases your expertise to clients.

Unlock Faster Proposals: Learn Smart Tricks to Save Time and Boost Your Design Projects!

Take Control of Your Destiny: By using our tools, design engineers

can steer their projects in the right direction, making decisions that shape their future.

Establish a Strong Presence: Stand out in your field with our resources, helping you to be seen and heard in competitive environments.

Leverage Precious Time: Make the most of every moment! Our solutions help design engineers turn limited time into big project wins, making your efforts count.

Build a Strong Track Record: No past awards? No problem! Our platform guides you in creating a portfolio that showcases your strengths, so you can shine even without accolades.

Forge Strong Industry Relationships: Connect easily with peers and leaders in your field, building networks that lead to collaboration and opportunities.

Unlock Winning Strategies by Discovering the Key Questions Every Design Engineer Needs to Ask!

Win More Proposals: Discover how our tools help you create winning proposals that impress clients and boost your success rate.

Unbeatable Teams: Learn how to easily find and partner with primes and subs, building strong teams that can tackle any challenge.

More Decision-Making Power: Our solutions give you the resources and support to make better decisions, leading to greater independence

in your work.

Proposal Writing Resources: Get access to valuable tools and tips that make proposal writing simple and effective, saving you time and effort.

Navigate Challenges with Ease: Our solutions are designed to help you conquer business development difficulties smoothly, so you can focus on designing great products.

Here's Exactly What You're Going To Get

With The "The Seller Doer Playbook Bundle"

The Seller-Doer Playbook: Unlocking Business Development Skills for Design Professionals to Accelerate Your Career Growth

($14.95 Value)

This physical book makes it a snap for you to unlock the secrets of selling over $800M in professional services. Maximize your chances of winning politically charged and highly-competitive pursuits. Become an elephant hunter in a dog-eat-dog world of professional services.

Top 10 Secrets to Crafting Proposals That’ll Make Your Competition Cry Like Babies

($49.99 Value)

This checklist holds the secret for you to instantly grab your reader's attention and practically force them to read every word. Have your proposal proudly sit on the top of the pile of submissions. Consistently get to interviews and win projects.

Winning proposal Framework

($39.99 Value)

This Team Flow Chart is your solution to get the tried and true step by step proven process truly successful teams use to win proposals. Stop wasting time on tasks that don't pay off. Be part of a winning team time and time again.

Winning Cover Letters

($19.99 Value)

This cheat sheet helps you to get the secrets to writing persuasive cover letters. Deliver cover letters that grab and hold their attention. Master the most important element of any proposal.

Total Value: $124.92

But today, you're getting all of this FREE!

(Just pay a small shipping and handling fee.)

And of course, you're fully protected with our...

30 Day Unconditional Money Back Guarantee

If the "Seller Doer Playbook Bundle" doesn’t help you take charge of your career, if it doesn’t guide you to build a strong reputation in the design world with a track record of successful projects over time, and if it

doesn’t help you tackle tricky business challenges easily—without wasting years on networks that don’t work—then we don’t want to keep your money. We will give it all back to you—no questions asked and no hard feelings! And, you still keep "The Seller-Doer Playbook: Unlocking Business Development Skills for Design Professionals to Accelerate Your Career Growth," "Top 10 Secrets to Crafting Proposals That'll Make Your Competition Cry Like Babies," "Winning Proposals Frameworks," and "Winning Cover Letters" as our way of saying thanks for just trying it out.

Unlock Your Potential: Transform into a Business Development Champion and Easily Tackle Any Challenge!

Let me take you by the hand and make it easy for you to…

Build Your Reputation: Create a strong presence in the design industry with a track record of successful projects that sets you apart.

Shape Your Future: Take control of your own destiny and make choices that lead to success.

Drive Your Career: Steer your career in the direction you want and achieve your goals.

Stand Out: Establish a strong presence that makes you a go-to name in your field.

Win More Contracts: Boost your chances of winning proposals and landing the projects you’ve dreamed of.

Know What Clients Want: Understand the needs and desires of your clients to provide solutions they love.

Enjoy Career Stability: Achieve a steady stream of wins that lets you focus on what you do best.

Master Business Development: Navigate and conquer complex challenges in business development with ease.

Skip the Waiting Game: Grow your network and achieve results quickly, without spending years trying to make connections that don’t pay off.

And So Much More: Unlock all the secrets to advancing your career and achieving success!

But don't just take my word for it...

Take A Look At This


"The Seller-Doer Playbook is a must read for young or seasoned engineers looking to further their career by understanding the importance of professional development beyond engineering. As a civil engineer, we all graduate thinking we want to become the best “engineer”, and all we need to do is work hard and the sky is the limit for our career. Bradley elegantly provides the blueprint for true career success in The Seller-Doer Playbook. I highly recommend any new graduate read this book."
Shawn Leyva, PE

Principal



“I immediately dove into 'The Seller-Doer Playbook' because Bradley is one of the smartest, kindest, and most successful people I know in the 'seller-doer' role. Having access to his playbook means I can continue my 'seller-doer' path with confidence using his methods.”
Patti Clawson, PE

Growth Manager and Staff Engineer II


Claim Your Access to The "The Seller Doer Playbook Bundle" Amazon Best Selling Book Bundle Right Now

Here's Everything You Get Today

The Seller-Doer Playbook: Unlocking Business Development Skills for Design Professionals to Accelerate Your Career Growth

($14.95 Value)

This physical book makes it a snap for you to unlock the secrets of selling over $800M in professional services. Maximize your chances of winning politically charged and highly-competitive pursuits. Become an elephant hunter in a dog-eat-dog world of professional services.

Top 10 Secrets to Crafting Proposals That’ll Make Your Competition Cry Like Babies

($49.99 Value)

This checklist holds the secret for you to instantly grab your reader's attention and practically force them to read every word. Have your proposal proudly sit on the top of the pile of submissions. Consistently get to interviews and win projects.

Winning proposal Framework

($39.99 Value)

This Team Flow Chart is your solution to get the tried and true step by step proven process truly successful teams use to win proposals. Stop wasting time on tasks that don't pay off. Be part of a winning team time and time again.

Winning Cover Letters

($19.99 Value)

This cheat sheet helps you to get the secrets to writing persuasive cover letters. Deliver cover letters that grab and hold their attention. Master the most important element of any proposal.

Total Value: $124.92

But today, you're getting all of this FREE!

Grab Your Exclusive Advantage Now:

Buy today and get a FREE special report that reveals how successful seller-doers can become the key to thriving in professional services firms. This report will

help you overcome complex business challenges and craft proposals that stand out. Don’t wait—take control of your career and unlock your potential to shine!

(Just pay a small shipping and handling fee.)

Unlock your potential today! Register now and dive into an Amazon best-selling book bundle that’s packed with amazing bonuses. In just a few minutes, you’ll gain

access to the tools you need to tackle even the toughest business development challenges effortlessly. And the best part? You can start seeing results in as little as 30 days! Don’t miss out on this opportunity to elevate your skills and thrive in your career!

Sincerely,

P.S. - Want to boost your business skills? Ready to learn super-fast tricks to make writing proposals easier? And how about some smart questions that can help you

win more deals? Then you definitely need the Seller Doer Playbook Bundle!

This amazing bundle is worth over $124.92, but right now you can get it for FREE! Don’t wait—this special offer is like a hot cake that’s about to be gone, so grab it

while you can!

P.P.S. - Let’s be honest: If you miss out on this, how well will you really understand what your clients want? Honestly, not great!

You need guidance and support from someone who knows how to make awesome proposals. Get this Amazon best-selling book bundle NOW! You can start solving tricky business problems with ease, often in just 30 days!

The Seller Doer Playbook Bundle can help you build a strong reputation in the design world, manage your career, understand what clients need, and earn a steady income.

So, don’t delay! Buy now! Your satisfaction is 100% guaranteed!

(Just pay a small shipping and handling fee.)